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Four ways I can help: a new site, its visibility on Google and on generative engines, maintenance after launch, or an outside web department for your agency. Pick a starting point — we sort out the rest on a call.

Four stages, always the same ones. I work out what's needed first and quote after — never the other way round.

  1. Analysis and quote
  2. Design and development
  3. Post-launch maintenance
  4. SEO and GEO
the full process

I design and build websites and look after them once they're live: analysis, design, development, SEO and maintenance. I handle every stage myself, so a client deals with one person instead of coordinating a designer, a developer and an agency.

I'm based in Naples and most of my clients are in the city and its province: Portici, San Giorgio a Cremano, Ercolano, Sant'Anastasia, Torre del Greco, Torre Annunziata. I work remotely across Italy too — meeting in person helps at the start, but it isn't essential.

Both, depending on who will run the site. WordPress when the client needs to update content alone, or when the site needs a catalogue and a blog. Next.js or React when it needs a bespoke interface, careful animation or very low load times. I make the call during analysis and explain it in the quote.

GEO stands for Generative Engine Optimization: making a site quotable in the answers of ChatGPT, Perplexity, Gemini and Google's AI Overviews. People increasingly read the answer without clicking a result; if a site isn't written so a model can pull verifiable facts out of it, it doesn't get cited. The work is on page structure, structured data, and content that answers specific questions.

Yes. I'm the external technical partner of communications and marketing agencies: I run the web side of their clients on my own, either under their name or alongside them, depending on how they prefer to present it.

A site isn't finished the day it goes live. I handle CMS, plugin and dependency updates, backups, fixes and ongoing SEO work. Whether that's a retainer or work on call is something we agree up front, not afterwards.

The agency decides. Some prefer to stay the only point of contact and I work behind the scenes; others introduce me as the technical lead on the web side. Either works well — the important part is agreeing on it at the start, not halfway through.